RE Eye


New Frames

New Frames: The Evolution and Revolution of Perception

In the ever-evolving landscape of technology, arts, and culture, the term “frames” has taken on various meanings over the years. Originally, a frame was a simple boundary or structure that holds an image, painting, or photograph. However, in contemporary times, the concept of frames extends beyond the physical and delves into the metaphysical. ‘New Frames’ is a phrase that encapsulates the shifting perspectives and paradigms in how we see and interpret the world.

Traditional Frames: A Historical Perspective

In the past, frames were predominantly physical structures. Artists and photographers chose them carefully to complement or contrast with their works. The idea was to enhance the visual appeal, focus the viewer’s attention, and provide context. The right frame could turn a good painting into a masterpiece.

Digital Frames and the Tech Revolution

With the digital revolution, frames transformed from wooden or metal borders to digital interfaces. Digital photo frames allowed for a rotation of photos, blending the old with the new. In cinematography, framing referred to how scenes were composed within the boundaries of the camera’s viewfinder. In the world of computers and smartphones, ‘windowed’ interfaces became the new norm, where applications and content were ‘framed’ within resizable boxes.

Frames in Communication: Beyond the Physical

Frames took on a more abstract meaning in communication theory. To ‘frame’ a message or news story is to present it within a specific context or perspective. This influences how the audience perceives the information. For instance, presenting an economic crisis as a ‘temporary downturn’ or a ‘catastrophic collapse’ can dramatically shift public opinion. Here, frames act as cognitive lenses that shape our understanding of complex issues.

New Frames: The Postmodern Paradigm

Today’s “New Frames” transcend the physical and digital realms. They are about rethinking and challenging established viewpoints, norms, and biases. As society grapples with rapid technological changes, climate crises, and socio-political upheavals, there’s an urgent need to reframe our understanding of the world. New Frames suggest a move towards inclusivity, sustainability, and a holistic worldview.

Artists, for example, are adopting virtual reality (VR) and augmented reality (AR) as new mediums. Here, frames aren’t just about borders; they are immersive experiences that redefine how art is consumed. Similarly, in the realm of social discourse, new frames are pushing for narratives that had been sidelined. These include perspectives from marginalized communities, indigenous wisdom, and alternative economic models.

The Implications of New Frames

The embracing of New Frames has profound implications. It’s not just about a change in aesthetics or technology but represents a deeper shift in consciousness. It’s a move towards a world that values multiplicity over monotony and collaboration over competition.

For businesses, this means re-evaluating their strategies and narratives to align with changing consumer expectations. For educators, it involves updating curricula to reflect diverse perspectives and teaching critical thinking to help students navigate the myriad frames they encounter daily.


As the saying goes, “Change the way you look at things, and the things you look at change.” New Frames embody this philosophy, urging individuals and society to re-examine, reinterpret, and reshape their understanding of the world. While the concept of frames has evolved over the years, its essence remains the same: they are tools of perception and interpretation. In this era, as we engage with New Frames, we are not just looking at a shift in design or technology but a profound transformation in the human psyche and society at large.