How to check your domain reputation is one of the most important factors that email service providers (ESPs) use to determine email deliverability. In order to have a strong domain reputation, it’s important that you follow best practices for email sending, including using double opt-in and not oversending your subscribers. This will help prevent spam complaints that can impact your email reputation negatively. It’s also helpful to conduct regular domain reputation checks online to keep an eye on your sending history and patterns.

A domain is an internet address that identifies a website or a server on the network. In the case of email, it’s an identifier that directs your messages to the email service provider’s servers. There are several tools to check your domain reputation, including free and paid softwares and tools. The main difference between these tools is the information that they provide. Free and paid tools can aggregate multiple receivers’ information to give you a better overall view of your domain reputation.

How to Check Your Domain Reputation: A Step-by-Step Guide

The main reason why you should do a domain reputation check is because it can have a major impact on your email deliverability. For example, if you have a high number of spam complaints, your domain may be placed in a blocklist that sends emails to spam folders. Another way your domain reputation could get impacted is by your email engagement rates, such as bounce rates and unsubscribes. This can send negative signals to ISPs about your domain, which might affect the deliverability of your emails.