Creating a Unique Customer Experience With Scent

Creating a Unique Customer Experience with Scent is an easy, affordable way to attract customers, improve their experience and encourage repeat visits. By incorporating scent in the customer journey, businesses can create a memorable brand connection that stands out from competitors. Let’s take a look at how different industries use olfactory branding to boost their sales and brand image.

Scent Marketing for Retail and Customer Experience

Theme Scents

Scents can enhance brand identity and boost conversion rates by enhancing the shopping environment, creating a sense of familiarity and increasing purchase intent. Retailers such as Bloomingdale’s use a variety of scents to create distinct environments for each section of the store, reinforcing their brand image. Themed scents like coconut in the swimwear section and baby powder in infant clothing help shoppers navigate the store.

A scented walkway is one of the many ways that Panera Bread uses scent to attract passersby and encourage them to visit. The irresistible smell of baking dough, along with the bakery’s visual displays, contribute to a comforting atmosphere and reinforce Panera’s customer-centric values. Similarly, Krispy Kreme’s signature aroma of fresh-made donuts invites customers in and keeps them coming back.

Theme scents can be used to highlight key products in stores, increase sales and promote seasonal promotions. However, retailers must carefully select the correct scent intensity and frequency to avoid overpowering customers or turning them off. The right combination of customer data, context and testing can ensure the right fragrance for a successful olfactory marketing strategy.